COMAG is delighted to announce the acquisition of 100% of the share capital of Gold Key Media Limited.

Gold Key Media Limited was established in 2001 by Chris Horn and James Pearce and has now become the market leader in the specialist placement and sale of media products to a highly targeted and diverse range of venues. The company works with iconic hotel brands in the UK and increasingly around the world, including The Dorchester, Claridges, Mandarin, Jumeirah and Hilton and with leading businesses ranging from David Lloyd, BUPA and Lufthansa to Howard De Walden and Virgin Trains.

Gold Key Media has successfully created an alternative route to market for a wide range of renowned UK and international publishers, such as The Economist, News International, Condé Nast Publications, The National Magazine Company, IPC, National Geographic and Northern & Shell.

The acquisition will not result in any changes to Gold Key Media’s business activities or operations. It will continue to run as a stand alone business, benefiting from the added expertise and support of COMAG, the leading third party newsstand distributor in the UK.

Chris Horn will continue in his role as Managing Director supported by the existing management team. James Pearce, CEO, will be leaving with immediate effect to pursue other interests including Gold Key Media (Germany) GmbH and Alliance Media Services Limited.

Commenting on the purchase, Mike Mirams, COMAG’s Managing Director said: “I'm delighted that Gold Key Media is now part of the COMAG Group. It's a great business and fits perfectly with our aim to provide publishers with effective routes-to-market. I am certain that we can help the excellent team at Gold Key Media to build on the success it has already achieved.”

Chris Horn, Managing Director of Gold Key Media added: “I’ve known and worked alongside Mike and many members of his COMAG management team for many years. Being able to combine COMAG’s considerable industry expertise, market position and synergies with the unique strengths of the Gold Key Media team is a fantastic opportunity and one that our publishing and venue clients will benefit from significantly in the coming months”.

For further information, please go to www.MediaMapGlobal.com

Labels: Chris Horn, COMAG, Conde Nast Publications, Gold Key Media Ltd, IPC, Mike Mirams, National Geographic, National Magazine Company, News International, Northern Shell, The Economist