WIRED MAGAZINE - ADVERTISING AND MEDIA AGENCY APPOINTMENTS London, October 2008

Condé Nast has confirmed the appointment of Hurrell Moseley Dawson & Grimmer as the creative agency for the £2 million UK launch of WIRED magazine. M2M has been appointed to handle traditional media channels for the magazine and Vizeum have been given the WIRED brand's digital media task.

Jamie Jouning, Publisher of WIRED says: "The creative ideas pitched to us for the WIRED launch were extraordinarily clever. Reaching a final decision was tough but we are very happy that we will be working with Hurrell Moseley Dawson and Grimmer on what we confidently believe will be an outstanding and successful campaign for the most exciting media launch of 2009. We are greatly looking forward to working with M2M and Vizeum on the launch strategy for the WIRED brand as well."

Nick Hurrell, Partner, Hurrell Moseley Dawson & Grimmer comments: "Which agency wouldn't be thrilled to be picked to launch the most hotly anticipated title for next year? WIRED will be the magazine which brings the future closer, and the media business will be following its progress equally closely."

Ali McAllum, Managing Director, M2M adds: "We are delighted to have been appointed to work with Condé Nast on the launch of WIRED. The magazine will be a very vibrant addition to a UK magazine market that is already rewarding innovative and carefully targeted titles, and its intelligent forward thinking agenda will appeal to a valuable group of influential people. We are very confident that it will be a success from both a circulation and advertising perspective and look forward to playing our part in achieving that success."

Stuart Newman, Managing Partner - Planning, Vizeum says: "WIRED is the leading authority on technology and tomorrow's trends and as such Vizeum are thrilled to be helping Condé Nast launch this prestigious title through digital media."

WIRED magazine and its accompanying website will launch in Great Britain with the May issue, on sale from 2nd April 2009, and the Editor is David Rowan.

Labels: Condé Nast, Conde Nast Publications, Wired Magazine